Franco Ferrero divides his work time between managing Pesda Press and freelance coaching. He is qualified as a BCU Level 5 Coach (Sea and Inland), is a REC first aid provider, a Rescue 3 Instructor. and holds the Mountaineering Instructor Certificate. His passions are white water and sea kayaking, rock and ice climbing, and ski-mountaineering. He has paddled throughout the UK and in many parts of the world including Nepal, Scandinavia, the European Alps, Peru and Western Canada.